1. Open you image. Duplicate the image. Set the duplicate layer to Soft Light.
2. Go to Layer > New Adjustment Layer > Selective Color. Change to this settings for the Reds only:
3. Next, go to Later > New Adjustment Layer > Channel Mixer. Change the settings for the output channel, Red to these:
Uncheck Monochrome option.
4. You might wanna reduce the opacity of the duplicate layer in Step 1 until you find something you like.