Negative space can simply be defined as the space not used. Negative space enable us to create optical illusions, where we focus on one image, and only when we shift our perception to focus on the negative space, do we see another image as well. In above case, it's between a vase and two faces.
American Institute of Architects Center logo
I guess this company pretty much thought they're the key to the city or something like that. Notice the city in the logo?
Subtle, eh? This logo takes us back to the start, the earliest stage of human being...got it? HUMAN is one of America's pre-eminent original music composition and sound design companies specializing in unique and compelling music for the international advertising industry.
Can you guess that this company has something to do with golf? Because this logo picture conveys the message perfectly.
A comb and a city..how often you got that combination.
So, you notice the words, 'My Font' but do you notice the hand?
Do I need to explain to you how this logo fit perfectly with the word..I guess no.
Let's play this game where you need to locate 3 objects in this logo..a tree, a bird and a red-head lady...in three seconds.
Piano Forest Logo
Once again, a brilliant combination of a piano and forest to reflect the name of the brand.
What’s For Dinner?
Aww, isn't that cute...how the letter W can create the illusion of a waiter.
Don't tell me you don't recognize this logo...but can you locate the hidden arrow in this logo? a lot of people miss it.
Wiesinger Music Logo
The letters W and M to represent the name and both letters are brilliantly designed to create the piano keys.
Whoever relates the name of the brand and comes out with this logo is brilliant!
Mo Sleep Logo
Let me give you a hint. Find the letter M and a bed.
Iron Duck Clothing Logo
Nothing much to say. You can see the awesomeness yourself.
This idea is nicely done...albeit it's resemblance with the ying and yang symbol.
Gotta be honest here, I don't know what's the word Onocu stands for...but this logo is cool if you can read the word reflect on it.
See the use of negative space in this logo? And I believe the red area represents speed..
Invisible children Logo
If I got my geography correct, that's a shape of Africa masquerading as a foot print.
Sure, we've all ate this Chocolate before, but have we ever notice the hidden bear in the logo and a small fish, if you look closely.
The Big Ten Logo
The Big Ten Conference is the United States' oldest Division I college athletic conference. Despite the conference's name, there are 11 schools in the Big Ten, as signified by the hidden "11" in the Big Ten Conference logo. So, one school decided to join the conference, why bother changing the name, right? Let's just reflect that in the logo.
Push the Bottle Logo
Image of a bottle and a finger pushing it..talk about brilliant!
Horror Films Logo
At first glance, you'll see a film reel, look again...I bet you'll see a ghost. Or maybe you see the ghost first. Now, what does that tell about you...
AntiSocial Network Logo
Yup, raise that middle-finger, you'll never fail to be anti-social. Nothing says anti-social perfectly..like this logo.
Round 5 Logo
The facts were this..you have five fingers, you have a brand called Round 5, let's translate that into something creative and cool.
Find the peacock, people...